Content Marketing is really simple: it’s using what you already know to market your brand for free. Here’s how to do it yourself:
Identify your audience
Figure our what value you can provide
Explain it to them
Give it to them
WHO IS YOUR AUDIENCE?
Your audience is anyone you want attention from. In a lot of instances, it is your customers - but it can also be people that will share your content to your customers, potential vendors, partners and those who just add to your credibility.
Example: You are a Graphic Designer and your customer is Realtors. Your audience can include agents, property management, brokerages, interior designers and so on.
WHAT DO THEY NEED
The best piece of value you can provide to fill the needs of your audience, are your “secrets.” People want a reliable source for industry information, news, tricks of the trade and so forth.
Often the idea of giving away those “secrets” is met with reluctance. Why would I tell them how to do the service I am providing? It’s a strange misconception that has been embedded into our society. The truth is, most people don’t have either the time, patience or skills to actually follow through with your information. People also like to understand - so if they “sort of get” how it works, they are far more likely to hire someone because they understand the need.
There will be people who take your ideas and run with them. That’s just a numbers game. Acknowledge that not everyone is a customer and not everyone should be. Those who do actually value your input and use it, will still bring back a ton of value in referrals and credibility.
WHAT CAN YOU PROVIDE
Make a piece of content (video, podcast, written form, etc) that walks your audience through a process, step-by-step. Make sure to highlight all of the hacks, tips and so forth with straightforward, exercisable actions.
The NUMBER ONE KEY is that the step-by-step guide doesn’t finish with “hire me.” That is the fastest way to discrediting your information. It needs to remain stand-alone without you.
Example: You do graphic designs for real estate agents: create a step by step guide on how to make posters/flyers on the app Canva.
HOW TO GIVE IT TO THEM
Find out where your audience is spending time and get your “info” in front of them. Because you’re not selling anything, more people will actually share and distribute it.
Some Examples of Where to Share:
Connect with ppl on linkedin
Fb groups (get permission from the administrator)
LinkedIn groups (get permission from the administrator)
Posting it on all your own social channels
Offer it to bloggers/podcasts as guest content
So that’s the gist of it. Questions? Shoot our founder an email at email@example.com. We’ll be happy to share our “secrets.”