If you’ve ever posted content regularly on social media, you understand how big of a task it is to get and keep good audience engagement. Visual content is easily and quickly digestible – something social media users crave – and in turn is the most engaging. According to Hubspot, visual content is more than 40 times more likely to be shared than other types of content.
So at this point in the social media game, it’s a no-brainer to include an image, graphic, video or gif when you post your content. But how do you make sure it’s the right one? Here are a few tips to help you pick:
Make sure it makes sense with your content
This might go without saying, but don’t pick something completely unrelated. It’s not engaging your audience, it’s confusing them.
Keep it simple
Usually, the most obvious imagery choice makes the most sense. If you’re using photography, pick something with a simple composition. If you’re making or using a graphic, don’t go overboard on the design. You risk becoming white noise and fading into the background of a busy newsfeed.
Use an image that does the heavy lifting
People using social media are often scrolling through their feed on their phones, so try and use an image that is specific and tells most of your story without relying on text. For example, if you’re writing content about dog walking, using an image of a person walking a dog is more effective than an image of just a dog.
Try and avoid a lot of text
Having a line or two of text to tie the image back to your content is fine, but including a lot of copy on the image is disengaging. It’s a good idea to pare down your content to a single message that doesn’t need explaining and that acts as a good introduction to your content. You want to intrigue your audience and make them want to click, so bite-size copy works best.